Affiliate marketing is a performance-based marketing strategy where an advertiser (also known as the merchant or seller) pays a commission to an affiliate (also known as the publisher or promoter) for promoting their products or services and driving sales or leads to their website.
Here is a simplified explanation of how affiliate marketing works:
1. The merchant creates an affiliate program and provides affiliates with a unique tracking link or code to promote their products or services.
2. The affiliate promotes the merchant’s products or services on their website, blog, social media, or other marketing channels using their unique affiliate link or code.
3. When a visitor clicks on the affiliate link and makes a purchase or completes a specific action on the merchant’s website (such as filling out a form or signing up for a newsletter), the affiliate earns a commission.
4. The commission amount is typically a percentage of the sale or a fixed fee, agreed upon by the merchant and the affiliate.
6. The merchant pays the affiliate their commission at regular intervals (such as monthly) based on the agreed-upon terms of the affiliate program.
Overall, affiliate marketing is a mutually beneficial partnership between the merchant and the affiliate, where the merchant gains exposure and sales for their products or services, and the affiliate earns a commission for promoting them.