While some might like you to believe there is a secret one size fits all approach to launching a product, the truth couldn’t be farther from that.
A product launch is something where you need to consider many different factors that can be wide-ranging across your business and the industry you’re in.
One of the first important aspects of a product launch is the pre-launch buzz and rollout plan.
If you launch a product, and no one knows about it beforehand then you’re most likely going to have a rough time.
The rollout up to the launch is where you’re going to be pushing this out through various channels such as social media or traditional media.
Before you can decide when to start pushing for that pre-launch buzz, you need to think of when you’re going to launch the product. You should consider factors like whether or not consumers would prefer to buy your product during a certain season (think a shaved ice maker in Summer). You also need to consider the readiness of your product, the sales cycle you would be in, and even your (or your company’s) overarching schedule.
A lot of this can be solved by simply doing your research. If there are other products like yours, try to see how their release build-up worked and if the time of year they released seemed to match their product.
Remember, an ounce of prevention is worth a pound of cure. Doing your due diligence ahead of time will save you from much more pain down the road.