What Is Pay Per Click ?

Pay Per Click or PPC management is basically an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, the advertiser gets relevant traffic on its website which it can use to promote its business online. It instantly increases traffic on your website by displaying your ads on thousands of other websites, and is comparatively cheaper than other technique.

A system of bidding is employed in PPC where the advertiser can decide how much he will be bidding on the basis of the rank he wants his website to attain on the search engine display page.

Effective PPC management requires a dedicated effort, in-depth market research, and industry knowledge which we are proud of. We manage ad campaigns, select the right keywords, and help our clients in setting up the right bid. Once we submit the PPC campaign to search engines, we keep a thorough monitoring to make necessary changes so that it is never heavy on your pockets.

Our pay per click management program includes working out pay per click affiliate programs and creating pay per click banners and ads thereby increasing your click through rate and signups. With both targeted traffic and unique visitors coming to your site, you are able to make money at a fairly low cost.

What are the Benefits of PPC ?

PPC has a number of advantages to businesses of all sizes. Here are just a few:

• Small initial investment. The search engines don\’t charge a fee to place or run your ad. You only pay for the users that click on the ad.
• Budget size is up to you. Depending on how much you want to invest and what kind of sales or leads you want to generate, you can set your budget as large or small as you like.
• Realistic for all businesses, regardless of size. PPC can create a level playing field for small businesses, especially if you are smart about picking the right keywords. Your ad might be right above or below a large business or national chain, depending on how much you bid for keywords or phrases and the kind of words you target.
• Immediate results. Research, set up and implementation of pay-per-click campaigns can happen in just a few days time, as opposed to natural rankings which can take weeks or months to gain a ranking. With PPC, you can start seeing results – and generating sales – the day your ad goes up.